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Matt Cardle “parts ways” with Sony Music

By | Published on Monday 21 May 2012

Matt Cardle

Former ‘X-Factor’ winner Matt Cardle has “parted ways” with Sony Music, where he was signed to a joint deal with the company’s Syco and Columbia labels. Obviously, we’re taking that to mean he was dropped due to disappointing sales of his debut album ‘Letters’.

Although ‘X-Factor’ winners are traditionally signed solely to Syco for the subsequent release of their failed debut album, Cardle was handed over to sister label Columbia because Simon Cowell and his team didn’t have the necessary expertise to launch a serious rocker like Matt.

Unfortunately for Cardle, as much as he went around telling people he was going to do something that would stand the test of time better than your average ‘X-Factor’ winner, it turned out that ‘X’ fans actually wanted something more like the shiny pop of runners-up One Direction (exactly like them, in fact), while rock fans wanted nothing to do with him or anyone linked to the ‘X-Factor’ machine.

A source told The People that “everyone wishes [Matt] well”, while Cardle himself said via Twitter: “I have parted ways with Columbia Records. We were heading in different directions. Big news coming soon… So excited!”

Expect to see Matt appearing in the line-up round on ‘Nevermind The Buzzcocks’ shortly.