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Matt Cardle signs to Syco and Columbia

By | Published on Wednesday 16 March 2011

Matt Cardle

Not content with signing to one Sony label, ‘X-Factor’ winner Matt Cardle has signed a joint deal with both Syco and Columbia, it was announced yesterday. It seems Syco recognise that Cardle is less of a pure pop artist than usual ‘X’ winners and therefore want some of Columbia’s expertise.

An unnamed source told The Sun that Cowell is “hopeful Matt can become the first credible rock act to emerge from ‘X-Factor’ and realises he needs [the] expertise at Columbia to make that happen”.

A spokesperson for the singer confirmed the news, saying: “Matt has signed a joint record deal across both Columbia and Syco Music. His debut album will be released as a joint venture between both Sony labels, with Simon Cowell remaining very much involved in the release later this year”.