Brands & Merch Media

McDonald’s partners with 4music on music promotion

By | Published on Wednesday 3 July 2013

McFlurry Music Mix Up

Fast food, ice cream and pop music are coming together – at last – in the form of the McFlurry Music Mix Up, a new McDonald’s sponsored programme to air twice this summer on TV channel 4Music. The shows, hosted by 4Music duo Rickie and Melvin, will include celebrity guests, quizzes and live music. And, one would hope, lots of ice cream, with chocolate sprinkles on top.

In addition to the show, the tie up with the Channel 4/Bauer Media owned music channel will also see the fast food chain offer access to some exclusive online music-based content and competitions to anyone who buys a limited edition McFlurry. Ice cream chompers will access the content by scanning in one of those QR Codes that marketing people – and only marketing people – seem to still be excited about. The QR blob will be printed on the side of the special edition McFlurry tubs. Good times.

Says Sinead Dean, Brand Solutions Manager of Box TV, the company that actually operates 4Music: “McFlurry Music Mix Up is a perfect example of how Box TV is working with innovative partners to create engaging TV and online content. We are continuing to offer brands great promotional options on and offline. We’re excited that McDonald’s is one of the first brands to experience the benefits of our new streaming player where we can now create more commercial opportunities through bespoke programming and content”.

Meanwhile Alistair Macrow, Vice President Marketing at McDonald’s UK, told CMU: “We know that our customers love our food but we’re always looking for ways bringing added value and an extra dimension to our customers’ experience. The McFlurry Music Mix Up delivers fresh, fun content that’s in-step with our customers and showcases McFlurry as the number one choice for that summer treat”.