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MD of Universal’s Globe to keynote brands strand at The Great Escape

By | Published on Wednesday 15 April 2015

Marc Robinson

With less than a month to go until The Great Escape 2015, today we’re revealing the line-up for another of the CMU Insights conference strands that will take place at the heart of the TGE Convention this year, this one fully focused on brand partnerships.

And leading the proceedings will be Marc Robinson, Managing Director of Globe, Universal Music UK’s commercial and creative partnerships division. In a keynote presentation he will provide an overview of the music industry’s brand partnerships business, and will explore how artists, managers, labels, agents and promoters can better collaborate to fully capitalise on the creative, commercial and promotional potential of brand alliances.

Then his colleague at Universal Music, Head Of Insight Jack Fryer, will explain how data and analytics play their role in identifying brand partners and crafting effective brand partnerships, before both Robinson and Fryer are joined on stage by representatives from other parts of the music industry to discuss how to best collaborate when artists work with brands, with Cake’s Adrian Pettett and Turn First Artists Cassandra Gracey amongst those joining the debate.

Later in the day we’ll present a series of case studies looking at exciting brand partnerships from the last year, including artist/brand alliances, and brands that have worked with festivals, venues and media to create interesting live experiences. Among the brands whose projects will be under the spotlight are Dr Martens and Boohoo.

Completing the day will be two panels focused on deal-making and legalities. First we’ll look at how sync deals work – how do you ensure all rights are covered, how do you know what a sync is worth, how does the revenue come in and what factors concern each side of the deal? Verity Griffiths from Cooking Vinyl, Simon Pursehouse from Sentric Music, Richard Kirstein from Resilient Music and Nathalie Du Bois from 6 Degrees will join Mark Gordon from Score Draw Music for the debate.

And finally, while artists and brands increasingly work together, sometimes an artist feels a brand has ripped off their music or ideas for a campaign. But what can artists do if this happens? What does the law say about soundalike songs? And are there PR solutions that can help? Hear insights and opinions on this particular challenge from Sheridans’ Tahir Basheer, Bella Union’s Simon Raymonde and more.

‘How To Sell Out Gracefully: Better Brand Partnerships’ is one of four full-day conference strands presented by CMU Insights at The Great Escape this year. Initial line-ups have already been released for ‘Music Marketing Is Broken: Let’s Fix It’ and ‘Music Licensing: Explained At Last’, while details of the final strand, ‘What’s The Point Of A Record Label Anyway’, will follow next week.

For details on all of the CMU Insights activity at TGE this year click here, meanwhile to access all this you need to get yourself a Great Escape delegates pass right now, click here to buy yours.



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