Business News Deals Digital Labels & Publishers

Merlin announces deal with pan-Asian streaming service KKBOX

By | Published on Thursday 28 May 2015


Indie label repping digital rights agency Merlin has announced a deal with Asian streaming service KKBOX, the Taiwan-based digital set-up that was one of the first players in streaming music (launching in its home territory before Pandora’s launch in the US) and which is now live in six other territories, including Hong Kong, Macau, Singapore, Malaysia, Thailand and the digitally-nervous market of Japan. The arrangement is Merlin’s first ever pan-Asian specific deal.

Confirming the tie-up, Merlin CEO Charles Caldas told reporters: “Merlin is a truly global organisation, and we are delighted to be breaking new ground via our partnership with KKBOX. This deal will enable Merlin members around the world to capitalise on the huge appetite for independent music across South East Asia”.

Meanwhile Josephine Cheng, Senior Vice President of KKBOX, added: “We are very excited to partner with Merlin. By bringing some of the world’s best independent labels to KKBOX this deal will hugely enrich our members’ music experiences. We continue to be committed to empower independent labels and artists to distribute and promote their music through our platform”.