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Merlin announces FLO deal

By | Published on Tuesday 19 April 2022


Indie label digital rights agency Merlin has announced a new deal with South Korean music streaming app FLO.

While confirming the deal, Merlin describes the FLO service as follows: “FLO subscribers are presented with a carefully-curated selection of tracks aligned with their musical tastes, and they also receive daily chart updates of hot, newly-added tracks. Therefore, FLO users are discovering new music every day”, meaning that artists signed to Merlin member labels now “have the potential to become a brand new favourite with South Korean music lovers”.

Merlin boss Jeremy Sirota adds of the deal: “We’re THRILLED to partner with FLO as Merlin’s first direct deal in Korea. This partnership will help our members engage new fans across Korea, while delivering greater access to our members’ wide-ranging music from around the world”.

Meanwhile, FLO’s Jacob Jaejoon Kim says: “It gives us great pleasure to be able to offer more diverse music to FLO users through this deal with major global music licensing partner Merlin. This contract with Merlin will be remembered as one of the most important milestones as FLO strives to make more diverse artists and songs available to Korean music lovers”.