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Messenger bot start-up opens London base, appoints a CCO

By | Published on Wednesday 22 November 2017

I Am Pop

Amsterdam-based messenger bot start-up I Am Pop has announced it is opening a new base in Shoreditch, East London as it looks to roll out its Facebook messenger bot and fan messaging platform to more artists and labels in the UK.

The company has also announced the appointment of Sam Taylor as its Chief Commercial Officer, who will oversee the firm’s marketing, partnerships and commercial strategy, with new marketing and partnership teams set to be based out of the London office.

Taylor has worked on a multitude of music and digital projects over the years, and for the last two years represented digital distributor TuneCore in the UK. He also has a long association with some thing called CMU, inputting on its commercial and consulting projects. He will continue to act as an advisor to CMU alongside his new role.

Confirming the hire, I Am Pop founder Tim Heineke told reporters: “Sam joins Pop at a key moment for the company and his appointment allows me, the product and technical teams to continue to focus on building the best technology. We’re very excited to be heading into 2018 with him on board”.

On the potential for the messenger bot technology his company is developing, Heineke said: “People are only just beginning to realise the creative possibilities of what can be done by delivering content through Facebook Messenger – engagement rates outstrip everything else, with open rates close to 100% and vastly improved click through rates. For many of our clients, Messenger has become the number one driver of fans to their digital content”.

Taylor added: “I’m excited to be joining Tim and the team at Pop. Over the course of my career to date, I’ve seen the incredible impact of widespread social media adoption on the music industry, and I wholeheartedly believe that Facebook Messenger is where the future of digital social interaction lies – it’s the next wave”.

Bigging up the technology too, Taylor went on: “More than 1.3 billion people use Messenger each month, making it a game-changing opportunity for musicians, labels, brands and media to reach fans without content being algorithmically filtered out of traditional feeds. The Pop bot offers the most straightforward way to embrace this opportunity”.