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Michael Jackson premieres new video on Twitter

By | Published on Thursday 14 August 2014

Michael Jackson

The video for Michael Jackson’s new single, ‘A Place With No Name’, has become the first ever music video to premiere on Twitter. I can’t decide if this is an achievement or not. Probably not, huh? Oh well, I’ve written this much, I might as well carry on.

This crowning super-achievement makes use of Twitter’s video advertising option, which went fully live earlier this week, following several months of testing. The track itself is taken from Jackson’s second posthumous (he’s dead, yes) album, ‘Xscape’, which came out in May.

Just in case you weren’t up at 3am this morning to check the video out the moment it went live, you can have a little watch of it here and bathe in the awesome power of videos that have been tweeted but aren’t sourced from a separate website:

What an achievement.