Mixcloud announces Juno partnership

By | Published on Friday 11 November 2011


Fully-licensed audio-sharing platform Mixcloud – which lets anyone upload mixes or music-based radio-style programmes to the web – announced an alliance with Juno Download which will enable the site to offer sell-through on music featured in mixes and programmes available via the Mixcloud platform.

Juno Download will use its music identification system to spot what music appears in Mixcloud content – including tracks that appear briefly in a mix – and the audio-sharing website will then provide users with a sell-through link while those tracks are playing where they can link through to Juno Download and buy the track, should they wish to.

Mixcloud co-founder Sam Cooke told CMU: “Listening to Mixcloud has expanded my musical tastes and helped me discover new artists. Now it’s even easier to see the tracks and artists that I’m listening to. Being able to click directly to the tracks on Juno Download is great, not only for me as a consumer, but for the artists and labels that we support”.

Juno co-founder John Atherton added: “Juno is really excited to be able to introduce this service which allows us to match up the largest dance and electronic music catalogue on the web to Mixcloud’s incredible platform. We see this as the first important step in helping users find more of what they want and supporting artists with easy, convenient and legal sales channels”.