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Digital
Mixcloud appoints brand partnerships exec
By Chris Cooke | Published on Friday 3 May 2013
Audio-streaming service Mixcloud – an increasingly important platform particularly for the distribution of DJ mixes since Soundcloud went all strict on taking down uncleared content (Mixcloud is covered by blanket licences from the collecting societies, so doesn’t have that problem) – has announced the appointment of a new Head Of Brand Partnerships in the form of Fran Hale.
The involvement of brands in its business, as both advertisers and content partners, is presumably increasingly important as Mixcloud looks to fully commercialise its free-to-the-user operations. Hale previously had roles at both MySpace and Last.fm.
Confirming the new appointment, Mixcloud co-founder Nikhil Shah told CMU: “We’re at an exciting stage of the business from a content and audience perspective, and we’ve been spending a lot of time figuring out how brands are changing the way they communicate and connect with consumers. It’s great to have Fran on board to bring her experience and contacts to help us take our brand partnerships offering to the next level”.
Hale herself added: “I’m delighted to be part of such an exciting and growing company. Mixcloud has a wealth of passionate fans at its core, meaning there is huge potential for brands to create and curate content that can speak to a truly engaged audience”.
