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Modern Sky UK allies with Sentric Music

By | Published on Tuesday 13 June 2017

Modern Sky UK

Sentric Music has signed an administration deal with the new UK division of Chinese independent music firm Modern Sky Entertainment.

The live music side of Modern Sky invested in the Liverpool Sound City festival last year, and the launch of the Modern Sky UK label comes off the back of that alliance. It’s headed up by Sound City chief Dave Pichilingi and seeks to work with artists it signs on their song rights as well as their recordings.

Music publishing experts Sentric will administrate the song rights in which Modern Sky UK has an interest, as well as seeking sync opportunities for songwriters working with the label.

Says Pichilingi said: “I’ve had a relationship with Sentric and its founder Chris Meehan for some years now, and I’ve watched that company grow in stature and credibility. With Sentric’s main office being in Liverpool, this deal makes even more sense because we have that physical closeness as well as a philosophical one”.

He goes on: “Chris gets what we’re trying to achieve with Modern Sky UK, having spoken to him about the artists that we’re bringing in, and Sentric will be taking a proactive approach with the commercial possibilities of our artists”.

The there mentioned Meehan adds: “Dave is a music industry stalwart in the UK and Liverpool with unparalleled experience. We’re really pleased he’s heading up Modern Sky’s UK operation and excited about being a partner. We’ve had a strong working relationship with Dave and the Sound City team for a long time and we’re looking forward to building on that further”.