Brands & Merch

MOG and Ford announce alliance

By | Published on Thursday 7 June 2012


MOG has announced an alliance with Ford in the US that will enable American drivers to access the streaming music service via their car stereo systems. Actually, via their iPhones, hooked up to their car stereo systems. Which isn’t that exciting, except that Ford has a special app that will enable drivers to control the streaming service via voice activation, which will either be kinda cool or really irritating.

Says Ford’s John Ellis: “MOG offers a great mobile app experience, and now, using SYNC AppLink, we’ve enhanced it even further for in-car use by adding voice command and control. And, thanks to the 320 kilo bits per second streaming quality unique to MOG, users will still get the high audio resolution they expect when listening to their favourite music”.

The MOG/Ford partnership is the latest in a number of deals between digital music providers and car companies, MOG already working with BMW, and Ford having similar alliances with MOG competitors like Pandora and Clear Channel’s iHeartRadio.