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Brands & Merch
Motorhead re-record Ace Of Spades for Kronenbourg
By CMU Editorial | Published on Thursday 21 October 2010
I know we’re all supposed to be cool with bands snuggling up to brands for a little bit of cash these days, but sometimes it still makes me sick up in my mouth a bit.
Bands re-recording songs is one area that really grates. I still haven’t quite got over Shed Seven changing the words of ‘Speakeasy’ for mobile phone retailer The Link. But this is even worse, because it’s a song I actually like.
Motorhead frontman Lemmy is to star in a new advert for Kronenbourg 1664 lager, in which he performs a new, slower version of ‘Ace Of Spades’, to emphasise the brand’s assertion that this is a beer that should be “enjoyed slowly”.
If ‘Ace Of Spades’ has to be re-recorded for an advert, it should at least show Lemmy playing a double speed, extra loud version of the song before downing six beers (or perhaps a bottle of whisky) in a matter of seconds and punching some children. Note to advertisers: I will buy any product advertised in this way.
Until that happens, we’ll have to make do with the Kronenbourg advert. It’s due to begin airing on UK TV from 24 Oct, and you can watch a preview here: youtu.be/8a9p0O02B68
