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Motorpoint ends sponsorship of Sheffield Arena

By Andy Malt | Published on Wednesday 29 April 2015

Live Nation has announced that Motorpoint’s five year deal for the naming rights to the Sheffield Arena have come to an end and, do you know what, it will not, repeat will not, be renewed. The venue is now seeking a new sponsor.

Motorpoint Managing Director Mark Carpenter said in a statement: “Our sponsorship of the Motorpoint Arena Sheffield has definitely been one of the contributing factors in our continuing growth. The exposure our brand has received from Sheffield, worth around £4m a year, has been enormous, enabling Motorpoint to appeal to a far greater potential customer base than we forecast at the outset”.

So successful that it’s just too scary to carry on? No, there is a plan: “As our agreement draws to end at the Motorpoint Arena Sheffield, and we focus on other areas of the UK as part of our strategic plan, we would like to take this opportunity to thank Rob O’Shea and his Arena team for the work they have done to make our partnership over the last five years such a success”.

The venue’s General Manager Rob O’Shea added: “We have had a great relationship with Motorpoint and we’re happy to have played our part in delivering the amazing commercial success they have achieved over the last five years. The deal comes to an end this year and the Arena is now looking for a new partner who wants to put their business not only in front of our millions of customers, but to be associated with the hundreds of international and national events that take place at the venue, with the profile and exposure this brings”.

So there you go, get your bids in now. I only just realised that Motorpoint is an actual company, so it’s clearly a good thing to do.