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Media
Moyles’ 52 hour charity show raises £2.4 million
By CMU Editorial | Published on Monday 21 March 2011
Chris Moyles and Dave Vitty last week presented, as planned, the longest ever continuous show on Radio 1, filling the nation’s favourite’s airwaves for a total of 52 hours and breaking the previous record for Radio 1 show length set by Simon Mayo. The whole shebang raised a massive £2.4 million for Comic Relief, helping the celeb-o-thon on its way to raising a total of £74.3 million for charitable projects in the UK and Africa on Friday night. Which is all rather fab and groovy.
Whether this undoubtedly grand achievement will help Radio 1 bosses justify keeping Moyles on the station’s prime time breakfast show beyond the DJ’s current contract remains to be seen. Though the presenter’s popularity with listeners has never really been in doubt, the debate is more about whether the aging host and his dependable put predictable presenting style has a place on what is meant to be a pioneering youth station. Still, if he is still shunted out of Radio 1, the success of this charitable venture might prove to commercial players that Moyles is worth bidding for.
