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Media
Moyles renews Radio 1 contract for three years
By CMU Editorial | Published on Monday 4 July 2011
Many thought Chris Moyles would be bumped from the Radio 1 breakfast show later this year, as the 37 year old, erm, voice of youth’s contract with the nation’s favourite came to an end.
But those who thought the BBC’s youth-focused pop station would use this contract break to refresh it’s daytime programming so to better meet its reason for being – to champion new mainstream music and engage young listeners – were not factoring in the youth station’s 52 year old chief Andy Parfitt and his ratings-before-remit approach. Parfitt’s certainly a fan of the familiar.
And so Moyles has been signed up for another three years. And while that new BBC deal does not necessarily guarantee the DJ the primetime Radio 1 breakfast slot, many note a three year run takes you up to the Moyles-at-breakfast franchise’s tenth anniversary, which is something current Radio 1 management would probably like to celebrate, it being a great excuse for a big expensive party.
Confirming the new deal, reportedly worth a million, Parfitt told reporters: “Chris is a real talent and I believe he has a long future ahead of him here at the BBC”. To be fair, Moyles’ chat-heavy approach does always fair well in the radio ratings – assuming you trust the RAJARS – so if you believe Radio 1 should be constantly aiming to be the biggest, then the new Moyles contract does make sense.
