MP3tunes launches new cloud storage service

By | Published on Thursday 15 July 2010

MP3tunes, the digital music service owned by Michael Robertson, the original founder of, earlier this week launched a new cloud storage service in the US that is designed to make it easier to sync music bought from any download store to any device.

Called Buy Anywhere, Listen Anywhere, users upload their MP3 collections to a central storage point online, which can then be synced with numerous MP3 playing devices, including mobiles running the Android or Apple’s iOS4 operating systems.

Robertson has been an advocate of so called cloud storage since launching MP3tunes in 2005, not that the ‘cloud’ word was attached to such things until more recently. Originally called ‘digital lockers’ by Robertson, the online storage model hasn’t been without its critics, with some content owners – EMI in particular – arguing that users uploading copies of their music to an online locker infringes their copyrights, even if the content is only accessible to said user (which, technically speaking, it does, but in a way that probably isn’t worth worrying about).

Confirming the US launch of the latest MP3tunes storage service, Robertson said this week: “Apple wants to lock you into their store and devices. But what’s best for consumer is to be able to shop at any store and use it with any device and that’s what is now possible with MP3tunes’ Buy Anywhere, Listen Everywhere”.