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MTV allies with MusicQubed for mobile music service
By Chris Cooke | Published on Friday 7 November 2014
Good news for fans of O2 Tracks who hate O2, introducing MTV Trax, and this time with an ‘x’, because MTV is cool, right?
Yes, MTV has teamed up with digital music provider MusicQubed – the people behind the music app O2 launched offering a limited chart-heavy catalogue of music for five pounds a month – to create a new mobile music service launching to coincide with this weekend’s MTV EMA tedium up there in Glasgow.
Like O2 Tracks, MTV Trax offers users a relatively small catalogue of music to play on their phones, though whereas the O2 service updates its music offering weekly, this one will seemingly do it daily. “Wake up to new tracks every day”, says the blurb.
As part of the EMA’s 20th anniversary celebrations the MTV Trax service will be free for three months, though presumably after that some kind of monetisation will kick in.
