Business News Industry People Labels & Publishers Management & Funding

Mushroom Group launches new management division

By | Published on Monday 28 February 2022

Mushroom Group

Australia’s Mushroom Group has announced the formal launch of a management division to be known as, well, Mushroom Management. Because you know, alliteration, woo! The new division already has a roster of nearly 50 artists, producers, songwriters and content creators.

The Mushroom Group has long had some interests in artist management, with its founder – the late Michael Gudinski – managing artists like Skyhooks and Jimmy Barnes. And the company’s current CEO, Gudinski’s son Matt, previously set up the management unit Role Model Artists in his previous role as Mushroom’s Executive Director. Other managers have also worked within the group, including those linked to Converge Management.

However, the company says, the formal launch of Mushroom Management comes off the back of an expansion of that side of its operations in recent years, and confirms that managing artists and other creators is now a particular focus for the business.

Says Matt Gudinski: “I am pleased that we can finally unveil the Mushroom Management collective. Nurturing and developing talent is the backbone of the entire Mushroom Group, so this is a very natural evolution for us and we are super excited about it. The amazing team of people who make up Mushroom Management will provide an enhanced support structure and network to ensure our partners and managers can deliver the best possible service for the artists we represent”.

Alongside Gudinski himself, the new division will be led by Sarah Donelly who becomes the group’s Management Director. She says: “I’m incredibly excited to see this new chapter begin for Mushroom Management and to have Converge be part of this incredible group of managers and artists! As we continue to develop and nurture a collaborative approach and culture, I have no doubt that the upside to our artist roster and our team will be immeasurable”.

Artists and producers managed by the new division include Tkay Maidza, Bliss N Eso, Rolling Blackouts CF, The Living End, Fergus James, Skin On Skin, Something For Kate, Konstantin Kersting and Scott Horscroft.



READ MORE ABOUT: |