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Media
4Music aims for older audience with new Vice show
By Andy Malt | Published on Thursday 28 March 2013
4Music has commissioned a new post-watershed six episode series from Vice in the hope of attracting an older audience to the Channel 4-owned music TV station.
Due to air from mid-May, the 30 minute show, entitled ‘Vice World’, will mix news, politics and entertainment commentary, as well as repurposing content from Vice’s online video archive.
Vice publisher Matt Elek said: “It’s not only about commercially exploiting the content we own but finding new audiences to broaden our reach. The deal with 4Music makes sense in lots of different ways”.
[Update – 3pm, 28 Mar 2013: The title of the show has now been confirmed as ‘Vice World’ (like ‘Spice World’), rather than ‘The World According To Vice’, as previously stated.]
