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Music journalist survey results to be shared at CMU Insights music PR seminar

By | Published on Friday 12 October 2018


The CMU Insights seminar series ‘Building A Fanbase & A Fan Business’ continues next week with a session on ‘Music Media & PR’. This seminar provides an overview of the music media in 2018, including the music press, radio, TV, YouTube channels and streaming service playlists. It then discusses how music marketing campaigns are commonly structured and provides plenty of tips on approaching media, the latter based on the survey of music journalists CMU Insights undertook last year.

Says CMU Insights MD and course leader Chris Cooke: “Whether you’re a major record company or a DIY artist, whenever you contact decision makers in the media you are competing to be heard over hundreds of other people trying to get their releases noticed on the same day. Of the music journalists we surveyed last year, a quarter were getting over 1000 emails pitching new music every week. In the seminar we discuss some ways you can try to stand out and also how initial coverage can help you get the next coverage”.

The ‘Music Media & PR’ seminar takes place at the London HQ of Lewis Silkin on Monday at 6.30pm. Tickets are just £49.99 including VAT and booking fee and are available here.

Also next week, CMU Insights teams up with the Music Managers Forum to present the second edition of the all new ‘Mechanics Of Music Management’ training programme. Called ‘Artist & Management Business Models’, this session on Tuesday looks at how both artists and managers can structure their businesses and manage their finances. It will also feature a guest lecture from Remi Harris on raising finance. The ‘Mechanics Of Music Management’ sessions take place at PPL HQ every other Tuesday at 6pm. Tickets here.

Finally, don’t forget CMU:DIY teams up once again with the Featured Artists Coalition on Sunday 21 Oct to present another edition of the Artist:Entrepreneur Day in Manchester. Artist entrepreneurs Roxanne De Bastion, Lisbee Stainton and Jack Gourlay will open up their individual artist businesses, CMU:DIY’s Chris Cooke will discuss the different ways artists make money, and a team of industry experts will offer practical tips and advice for early-career artists and future industry talent. Info and tickets here.