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Music strategist to discuss his hit making formula

By | Published on Wednesday 25 May 2011

Jay Frank

American music strategist Jay Frank is due to speak in London tomorrow night about his fifteen point plan for making pop songs more successful online and in the charts.

SVP of Music Strategy for CMT in the US, and a previous head of music programming for Yahoo!, Frank recently published a book called ‘FutureHit.DNA’ which analysed a raft of music-related stats to propose formulas for songwriters to follow if they want to score hits. While many will not agree with that approach to songwriting, his findings make for interesting reading, and a presentation of some of them caused a bit of a stir at a recent conference organised by collecting society ASCAP in the US.

Frank will make a similar presentation at the PRS headquarters at 6.30pm tomorrow night at an event staged in association with the Music Managers Forum. He’ll also give some direct feedback to tracks written by members of the audience.

A handful of tickets are still available at £30 a shot, though if you use this special link here you can get your tickets for £20 plus VAT.