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MusicTank to put focus on big data and A&R

By | Published on Friday 23 January 2015

MusicTank

MusicTank have announced details of their next Think Tank event, which will take the title ‘Moneyballing Music: Big Data, Consumers And A&R’.

The session will consider “how deeper analysis and application of the recording business’s myriad data points might help better anticipate consumers’ tastes and better inform A&R decision-making processes when signing new talent”.

Already confirmed to take part are Universal Music UK’s Head Of Research Jack Fyer, Samsung Electronics’ Kim DeRuiter, veteran A&R man Korda Marshall and Jeremy Silver, key advisor to various digital businesses, including recently acquired music data outfit Musicmetric.

Confirming the focus of his organisation’s first Think Tank of the year, MusicTank Chair Keith Harris told reporters: “A couple of years ago I heard someone say ‘data is the new oil’. I didn’t fully appreciate the significance of that statement. What a difference a few years makes… We’ll look at the challenges and opportunities and ask what the future holds for this increasingly data-centric industry”.

The debate takes place at University of Westminster on 10 Mar. Info here.



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