Muve adds Merlin

By | Published on Wednesday 26 October 2011


Muve Music, the subscription-based mobile music service run by US firm Cricket Communications, has announced a licensing deal with Merlin, bringing the big indies into its catalogue. The platform, which bundles all-you-can-eat downloads (DRMed, so they only work while a subscription is valid) with other mobile services, already has deals in place with the majors.

Says Muve Music Product Development Director John Bolton: “We’re pleased to welcome Merlin to the Muve Music family. With the addition of Merlin’s amazing roster, Muve Music will expand its catalogue to bring an even richer content experience to our customers”.

Merlin chief Charles Caldas added: “Muve Music is a truly exciting development in the US digital music sphere, and we are excited to have our labels represented on the service. With more than 200,000 customers signed up in such a short time, Muve Music has that independent spirit that our artists embody and we are sure that Muve’s users will enjoy the access they now have to the many amazing artists and labels that our members represent directly on their handheld device”.