Digital

MySpace and Facebook confirm alliance

By | Published on Friday 19 November 2010

So, MySpace announced details of its new tie-up with Facebook yesterday. Like flippin loads of other websites, users will now be able to login to MySpace using their Facebook account.

When they do so the one-time Facebook rival will suggest entertainment content hosted somewhere on the MySpace platform which said users might want to consume, based on the interests and suchlike that they have declared on their Facebook profile. MySpace will also likely post automatic updates to a user’s Facebook page, partly so their likeminded friends can learn about the super duper content offerings too, and partly to embarrass Facebook users by revealing to all their friends that they’ve sullied themselves by playing in the MySpace garden. Or something like that.

It is, of course, all part of MySpace’s move out of the social networking space and into the entertainment content domain, something basically forced on it by Facebook’s dominance in its original market, but a strategy the Rupert Murdoch owned digital firm has been pursuing for some time now.

Announcing the new alliance with his company’s one time arch rivals, MySpace CEO Mike Jones told reporters: “We feel this is a complementary service to Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream”.



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