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Digital
MySpace piloting social networking management tools
By CMU Editorial | Published on Tuesday 5 April 2011
MySpace is set to hand over its financial information to interested buyers this week as owners News Corp look to offload the flagging website, according to AllThingsD.
Although quite a number of parties have expressed an interest in buying MySpace since News Corp announced it would sell it, according to Billboard most of those expressions of interest have been pretty vague to date. Once MySpace’s bankers Allen & Co give access to the books to serious bidders, the media giant will find out whether it can actually find someone to take the one time social networking giant off its hands.
Meanwhile, despite the uncertain future, MySpace Music continues to add new services into the mix. The latest new bit of technology coming your way via MySpace Towers is called Wildfire.
Digital Music News reports that MySpace Music Vice President Of Product Roberto Fisher told a meeting of the Music & Entertainment Industry Educators Association in LA on Saturday: “Are you aware of the people that are most valuable to you in social media marketing, to help amplify what you do? Wildfire is designed to help you understand the tree of engagement that happens in the time that someone does something. So, we can pinpoint in any tree of distribution the people that gave you the most reach when they heard something and re-amplified it”.
He added: “You can score it all. I can tell you if user A is more valuable than user B. And when you did X, these are the things that caused Y to happen”.
Which does all sound quite useful. It’ll be interesting to see how MySpace manages to completely stuff up its implementation.
