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Natasha Baldwin to oversee Universal Music Publishing’s new Classics & Screen division

By | Published on Friday 24 September 2021

Natasha Baldwin

Universal Music Publishing has launched a new division – UMPG Classics & Screen – which brings together the company’s classical and screen composer businesses. It will be overseen by London-based exec Natasha Baldwin in the newly created role of EVP Classics & Screen.

Having previously been EVP Decca Publishing, Global Classics & Jazz within Universal Music, in her new job Baldwin in part takes over from Jim Kendrick, who is retiring following ten years in charge of UMPG Classical. Her promotion will also see Decca Publishing move into the UMPG Classics department.

“Natasha is a dynamic executive who has been a great partner to UMPG over the last five years”, says UMPG COO Marc Cimino. “Her leadership, experience and global sensibility fit right in with our company culture. We happily welcome Natasha to our team and know that she will lead this new Classics & Screen division to tremendous success”.

Baldwin adds: “With the creation of this new division, we have the opportunity to bring together the world’s greatest legacy composers, the established trailblazers of today, and the next generation of writers to amplify the best and brightest global voices in classical and screen music. I want to thank [UMPG CEO] Jody Gerson and Marc Cimino for giving me the opportunity and support to lead these businesses into an exciting new future”.

Prior to joining Universal in 2016, Baldwin held roles at Imagem Music Group and Boosey & Hawkes.