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Digital
Nearly half of Rhapsody’s American users listening exclusively via mobile, says digital firm
By Chris Cooke | Published on Tuesday 23 July 2013
US-based streaming music company Rhapsody has revealed that nearly half of its users access its service exclusively via smartphone.
The stat was unleashed by the firm’s GM for the Americas, Brendan Benzing, as the company upgraded its iOS app in the States, adding in more of those ‘discovery’ services everyone is obsessed with these days, including editorial content and curated playlists.
Benzing said: “Our members are increasingly using their smartphones as the primary way they listen to Rhapsody. Over half of our members regularly use Rhapsody on their phone and 47% listen to Rhapsody on their smartphone exclusively”.
The increased importance of mobile listening in the digital music space is no secret of course, though the 47% stat proves just how important phone-based listening has become, through a combination of better mobile internet access and the development of offline listening functionally by most of the streaming firms.
On the new functions to his company’s iOS app, Benzing added: “Curation and editorial content has been the cornerstone of Rhapsody since its inception, and we’ve brought it forward in an intuitive and engaging way for our iOS devices”.
