Business News Deals Live Business

NEC Group allies with start-up to enable multi-payment group bookings 

By | Published on Tuesday 3 July 2018

Birmingham venue operator the NEC Group has announced a tie-up with an Edinburgh-based start-up called Make It Social. As a result, NEC will allow individual users to organise group bookings to shows at its arena venues and then have each group member individually pay for their tickets.

Make It Social will work with NEC’s ticketing business The Ticket Factory to offer the functionality for select shows at the Genting Arena and Arena Birmingham, which are both NEC-operated venues.

Says The Ticket Factory’s Richard Howle: “Over a third of our NEC Group Arena bookings are for three or more people, which highlights the strong social aspect of live events. We continue to leverage advancements in technology to provide the best purchasing journey possible for our customers, so it’s great to be working with Make It Social”.

Make It Social’s founder Eddie Robb adds: “This announcement marks a major milestone for us. It’s amazing to be extending our reach into arenas and to see our software encouraging an increasing number of friends and families to get together in real life”.