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New boss and priority products at Omnifone

By | Published on Thursday 10 March 2016


B2B digital music provider Omnifone has a new CEO in the form of Doug Imrie, who was previously MD and COO at the company. He replaces Jeff Hughes who will become a more hands-off Chairman.

The firm, which has powered digital music offers for various tech and tel co companies over the years, many of which ultimately fizzle out, says Imrie’s promotion coincides with a “transition in business strategy, which sees the development of unique, off-the-shelf B2B music products, to cater for new industry demands”.

Those products, in case you wondered, are the Global Metering Hub, “a first for the music industry, enabling real-time performance and consumption reporting from digital media distribution”; and the Acoustic Lab, a ‘music information retrieval platform’, “which promotes the analysis of the DNA of a digital music track, creating a library of audio and musical features that provide unique metadata sets”.

Both of which seemingly confirm an opinion that has been expressed in various quarters of the music industry in the last year or so, that the data and data tools owned and developed by companies like Omnifone are arguably now more valuable long-term than their content delivery platforms and licensing services.

Commenting on all this, new boss Imrie said: “I am hugely excited to undertake to role of Chief Executive at Omnifone. Whilst we have continued to enjoy powering music services around the globe, we have identified several exciting opportunities to enable digital service providers, rightsholders and other industry stakeholders to select the key components of our music cloud that they need, to build products that enhance their services and operations”.