New boss at RAJAR

By | Published on Wednesday 14 July 2010

RAJAR, the people who make up the radio listening figures (or who apply rigorous statistical formulae to accurately ascertain how many people listen to each radio station, depending on your viewpoint) have a new boss, or they will do come September.

RAJAR’s previous boss Sally de la Bedoyere stood down last month, and yesterday it was confirmed Jerry Hill will take over the CEO job in September. Who’s in charge in the meantime I don’t know. What if all the RAJAR staff get out of control and start making up the radio listening figures. How would we ever be able to tell the difference?

Hill comes to RAJAR from ad agency Initiative, which is sensible given radio listening figures really exist to convince advertisers they should be paying the sort of rates radio stations ask for, on the basis their ads will be heard by a certain number of people.

Confirming Hill’s appointment, RAJAR Chairman David Mansfield told reporters: “I am very pleased Jerry Hill has accepted the position as CEO of RAJAR. He is a highly rated individual with a very impressive track record in media spanning over 20 years. It is very important for the radio industry that the day-to-day running of RAJAR is in professional and capable hands and we feel confident that Jerry is this person”.