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Digital
New Coldplay album finally reaches streaming platforms
By CMU Editorial | Published on Thursday 2 February 2012
Everyone’s favourite pop luddites Coldplay have finally put their new album ‘Mylo Xyloto’ onto the streaming music platforms, including Spotify and We7. The album was released on iTunes-style download stores and physically in late October, but the band were one of a handful of big name artists to decide to hold off immediately making their new material available via Spotify et al, seemingly fearing doing so might have a detrimental affect on more conventional digital revenues.
Coldplay’s decision to go without Spotify etc for two months came amidst increased debate over whether having your music on subscription-based all-you-can-eat platforms has a negative impact on download sales, and if so whether the per-play royalties the streaming platforms pay out are sufficient compensation, when it could take years of plays to equal the up front one-off download fee. And that debate rumbles on, despite various managers and label execs insisting Spotify style services were good news at recent industry events.
But whatever, the real good news is that if Spotify users feel like having an uplifting musical revelation/getting bored to tears (I can never remember whether or not it’s still CMU policy to automatically diss Coldplay) later today, Chris Martin et al’s most recent offering is now ready and waiting to ooze into your personal binary stream.
