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New fashion-linked label announces new fashion link

By | Published on Tuesday 13 October 2015

John Varvatos app

A new label and management company called Feels Music, which was launched in partnership with Metropolis Studios, has announced an alliance with fashion brand John Varvatos which will support a talent scouting initiative.

The new music firm is a spin-off from The Feels, which is a talent discovery app for the fashion industry, so there is an existing link with the fashion business. John Varvatos will support one of those online new talent searches, the winner of which will perform at a showcase event at Metropolis and be styled by the fashion company.

Confirming the alliance, Feels CEO Dawson King told reporters: “To be able to work with a fashion powerhouse such as John Varvatos is a massive opportunity for any act on the Feels Music roster. The showcase at Metropolis is just one of many projects that we are working on with a number of big fashion brands that want to run worldwide campaigns with new artists. Thanks to our established relationships in the fashion industry, Feels Music already has a competitive advantage when it comes to breaking acts, being able to get them great visibility with big name brands across online, TV and radio”.

Meanwhile the founder of John Varvatos, so that’ll be John Varvatos, added: “We’re very excited about our partnership with Feels and the launch of its artists’ discovery platform. As the owner of a record label, I understand the challenges that musicians face. The road to discovery can take many twists and turns but the Feels Music app, provides a great alternative”.