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Business News Industry People Media
New global organisation for the radio sector launches
By Chris Cooke | Published on Monday 14 February 2022
It was World Radio Day yesterday. Did you celebrate it? I marked the occasion by listening to Spotify and watching YouTube, which wasn’t really embracing the spirit of the day I guess. But I did also check out the website of the World Radio Alliance, the new global trade organisation for the radio industry. So, that must count for something, right?
The World Radio Alliance is one of those trade bodies of trade bodies, bringing together organisations that represent the radio industries of Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, the UK and the US. The European association for TV and radio ad sales houses, EGTA, is also joining in.
The Alliance will, and I quote, “widely promote and demonstrate the power and value of radio/audio in the media landscape by sharing best practices and speaking with a unified voice”. Good times.
Its inaugural President is Lucy Barrett, Client Director at UK commercial radio sector trade group Radiocentre. She says: “I am honoured to be the first President of the newly formed World Radio Alliance. The time is absolutely right to join forces and speak with a collective voice”.
“Over the last decade we have seen the rise of more commercial audio formats such as music streaming services and podcasts, yet commercial radio’s dominance in the sector remains pretty much intact”, she adds. “But, as is so often the case in the world of media, expectations and perceptions relating to the growth of the new formats are disconnected from this reality”.
“As the world has become smaller, with media decisions often taken across whole regions and continents, it’s crucial we come together to tell the success story of radio in a consistent and unified manner”, she concludes.
