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Business News Digital
New marketing exec at Pledge
By Chris Cooke | Published on Tuesday 4 November 2014
Direct-to-fan platform and pre-order campaign specialists PledgeMusic yesterday announced the creation of a new New York-based role, Head of Marketing & Digital Strategy, and the appointment of one Dan Ghosh-Roy to that job.
In his new role, Ghosh-Roy – who has a record industry background at both Ultra Music and EMI – will oversee global marketing initiatives for Pledge, while also leading the firm’s ‘artist roundtable’ programme and growing the Pledge Fan Community.
Confirming the appointment, Pledge founder Benji Rogers said in a statement: “We are lucky to have Dan join our dedicated team as he brings an unparalleled expertise and real passion for furthering the brand. His commitment to PledgeMusic will elevate our future artist campaigns to the next level, making an even more dynamic experience for our community of users”.