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New MixPixie partnership lets fans personalise final Westlife LP

By | Published on Friday 4 November 2011

Westlife

Fans will have the chance to customise and inscribe their names on the sleeve of Westlife’s forthcoming final release, ‘Greatest Hits’, which is slated for release on 21 Nov. It’s all thanks to a new joint venture between the band’s label RCA, and MixPixie, a new CD-personalisation site. The MixPixie service isn’t due to go properly live until next January, but Westlife fans can use the platform early via the group’s official website.

Says MixPixie MD, Buffie du Pon: “We decided to offer RCA this exclusive partnership in advance of our official launch, as their grasp of the MixPixie concept alongside a detailed understanding of the Westlife fans, made it the perfect match. For a Westlife fan to be able to have their name on the front-cover of the Westlife ‘Greatest Hits’ album is a pretty compelling offer”.

I’m not actually sure it is, but MixPixie has also drawn up licensing agreements with EMI and Universal as well as RCA parent company Sony Music, plus also has some indies on board, so it looks like we’ll be seeing much more of this personalising lark in the future. Brace yourself for that.



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