Digital Top Stories

New Myspace out of beta

By | Published on Thursday 13 June 2013


The all new look Myspace, which got pundits excited for a whole three and half days when it first went live late last year, is now out of beta, with a $20 million ad campaign due to tell the world that the one-time uber-social-network, that totally lost its audience to Facebook and Twitter et al, is once again the go-to place. Although for consuming, curating and sharing content, and especially music, rather than documenting your own lives.

Myspace’s current owner, Specific Media, hopes that the digital set-up’s steaming service – now brought to the fore and presented in more of a Pandora style – will play a key role in bringing people back to its platform, even though the streaming music market is arguably more competitive than the social networking space.

Though Specific boss Tim Vanderhook tells Fast Company: “I think we have a bigger idea. We’re giving everyone in the world their own radio station. We’re crowdsourcing to make new stations. Apple’s taking an algorithmic approach [with iTunes Radio]. That’s been done before”.

So the Myspace streaming service will have better ‘discovery’ then, just like every streaming service claims. Though only Myspace gets a stream curated by pop-star-partner-in-the-business Justin Timberlake. A winner for sure.

To coincide with the move out of beta and the mega-bucks advertising campaign, Myspace has also launched a new iPhone app (with animated GIF generator and everything) and a mobile site for better user-experience on other mobile devices.