Business News Deals Marketing & PR

New York music PR agency Magnum allies with UG Strategies

By | Published on Wednesday 13 September 2017


American marketing agency UG Strategies has acquired Magnum PR, the New York-based music publicity firm founded by industry veteran Sioux Zimmerman – aka SiouxZ – who has worked with countless artists and events over the years, including a long-term alliance with Nine Inch Nails. Under the deal she will head up a new publicity and media relations division at UG Strategies.

The latter’s CEO, Parag Bhandari, confirmed the deal, saying: “I’ve had the pleasure of working with Sioux Zimmerman for over ten years, and have relied on her expertise and media prowess to support countless UGS client campaigns. We have always seen the potential of further aligning our businesses and networks. I could not be more THRILLED to now partner with her officially, to build out a new division of the company, and further strengthen our service capabilities for our clients”.

SiouxZ herself added: “I am beyond excited to join the UG Strategies team and amplify the agency’s capabilities in so many areas. With our combined resources, we can push traditional publicity strategies beyond print, broadcast, online and social media to a whole new level, offering innovative services uniquely tailored to each client. The launch of our new publicity and media relations division, built on UGS’ exemplary track record in bespoke marketing, sponsorship, and digital advertising, is very exciting”.