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Brands & Merch Business News Legal
New Yorker claims he devised Eminem Chrysler ad
By CMU Editorial | Published on Friday 3 February 2012
A homeless man in New York says that he came up with the idea for the high profile Chrysler advert that was first aired during last year’s Super Bowl, featuring Eminem and his track ‘Lose Yourself’. And, according to AllHipHop.com, it’s the rapper himself who is accused of nicking the concept from plaintiff Stephen Lee Pieck.
In a handwritten legal claim, Pieck claims that he was once in a Legal Seafood restaurant with Christina Aguilera and her then-husband Jordan Bratman. Aguilera, he says, called Eminem on her mobile phone, which resulted in a conversation between Pieck and the rapper. It was during that conversation the claimant says he gave Shady his grand idea.
The lawsuit states: “I want the court to reward me a judgment in the amount of $9 million. I designed every aspect of the commercial and the commercial was stolen from me. In addition, I did not receive compensation in monetary terms for the work I did”.
Only in America, I suppose. Though Eminem should probably count his blessings, at least Pieck’s not claiming he fathered his baby.
