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Brands & Merch
Nicki Minaj and Adam Levine to co-design Kmart line
By Aly Barchi | Published on Thursday 10 January 2013
Rival pop-contest judiciaries Nicki Minaj and Adam Levine have each been invited by American retail titan Kmart to design fashion and ‘lifestyle’ lines to be sold in its many, many branches, as well as online via deals/rewards-based franchise ShopYourWay.com.
But wait, please stifle that cynical yawn whilst you hear what Nicki has to say about her ‘inspirational’ new project. And that is: “I am so excited to work with this iconic mass retailer and to bring affordable fashion to my beautiful Barbz [they’re her fans] all across the US”.
Executive VP of Marketing & Online at Kmart/ShopYourWay parent Sears Holdings, Imran Kooma, deferentially adds: “We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise”.
