Business News Live Business

Nine indie festivals already on board for Attitude Is Everything’s Access Starts Online campaign

By | Published on Monday 25 January 2016

Attitude Is Everything

Attitude Is Everything has confirmed that nine festivals affiliated to the Association Of Independent Festivals have signed up to its Access Starts Online initiative.

As previously reported, Attitude Is Everything, the charity that encourages the live music sector to improve accessibility to its events for deaf and disabled music fans, launched Access Starts Online at AIF’s Festival Congress last November, encouraging festival promoters to introduce a “designated access information page” on their websites, using a template provided by their trade body. AIF members ArcTanGent, Bestival, Camp Bestival, Common People, Cornbury, Deershed, Just So, Kendal Calling and Nozstock are all already on board.

Attitude Is Everything says that the lack of such information for major music events is a key source of frustration for disabled music fans, and therefore decent access information pages are a “simple and cost-effective measure” that all live music events and venues can take that will make a real difference.

Attitude Is Everything CEO Suzanne Bull told reporters last week: “We are heartened to have received such a strong show of support from AIF members. These days everyone hears about gigs and festivals online, and that’s why this campaign is so important – as without comprehensive access information in advance of an event, many disabled music fans can be put off from buying tickets in the first place”.