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And Finally
Nirvana told fans to get Nevermind via Happy Meal promotion
By CMU Editorial | Published on Monday 26 September 2011
The Letters Of Note website has posted a handwritten message that Nirvana apparently sent out to fans just over 20 years ago ahead of the release of their seminal long player ‘Nevermind’, which celebrated its 20th anniversary this weekend.
The note joked that the only way fans would be able to get a copy of the new record would be via a McDonalds promotion. The letter reads: “Nirvana, in special conjunction with McDonaldsTM, are proud to announce the Nevermind Happy MealTM. The only way to receive ‘Nevermind’ is when you buy the Happy MealTM. It will not be available in stores, just like another project Nirvana has been working on, ‘Nirvana Play Chariots Of Fire And Other Hits’. It will only be available through a special TV offer. And, as an added bonus, a book called ‘Nirvanas Craft Secrets’ will be offered. It will show you all of our special touches for those sea shell macrame plant hangers and spray painted macaroni paperweights and much much more. We are also doing a tour of shopping malls and county fairgrounds to promote out new record and book of craft secrets”.
You can see the full note here.
While you’re there, do have a read of the rejection letter Nirvana’s original label Sub Pop were posting out to demo tape senders at the time.
