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NME confirms extra distribution at ten festivals this summer
By Chris Cooke | Published on Friday 1 July 2016
NME will be distributing itself at ten festivals this summer, the magazine’s publishers has confirmed, having dished out the now freebie music mag at Glastonbury last weekend. Time Inc UK says that it will have over 240 distributors handing out extra copies of the magazine “at the most popular travel points for each festival, as well as at festival hot spots”.
Says Time Inc UK’s Paul Cheal: “NME’s intelligent distribution strategy is agile and responsive to audience trends. Launching one-off distribution points is an important part of that strategy and it makes sense for us to have a presence at large scale events targeting the same audience”.
Noting how that agile, responsive and, blimey, intelligent festival distribution strategy is already working, he goes on: “The active hand-to-hand distribution optimises the opportunity to put the product directly into the hands of our audience and our festival distribution at travel hubs around Radio 1’s Big Weekend delivered solid results with 10,000 copies distributed”.
