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NME launches new weekly feature The Cover to champion new talent
By Chris Cooke | Published on Wednesday 31 May 2023
NME has launched a new weekly feature that will champion – and I quote – “a phenomenal new band or artist” every Monday.
This new feature goes by the name The Cover, because – alongside some editorial – an original photo of the featured artist will also appear online in the style of an old fashioned NME cover. So, I guess, each artist picked for some championing will be the NME’s virtual cover star for that week.
Says NME’s Commissioning Editor (Music) Tom Smith: “The NME cover is, naturally, iconic, but it’s only as powerful and memorable as the cast of characters that feature on it. The emerging music scenes around the world are where their stories begin and where their cutting-edge innovation flourishes. The industry would be nothing without these fearless creatives”.
“I’m THRILLED”, he adds, “that more rising artists will get the opportunity to land on The Cover each and every week to meet our global audience, as we continue to elevate our best-in-class editorial prospect and continue NME’s commitment to grassroots musicians”.
The first artist to appear in the feature is D4vd, who grew his fanbase with tracks created using the music-making platform BandLab which, like NME, is part of the Caldecott Music Group.
Commenting on the new NME feature and D4vd’s inclusion in it, Caldecott Music Group CEO Meng Ru Kuok says: “D4vd’s musical journey is a testament to the next generation of creativity. It’s more important than ever for platforms like NME to support the creators who need it the most – the emerging talent who are shaping the future of music and the industry as we know it”.
“We’re proud”, he goes on, “to take our commitment to fostering new talent across Caldecott Music Group to the next level with The Cover”.
