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NME ramps up gaming editorial

By | Published on Thursday 7 May 2020


Having decided to go back into print – albeit only in Australia – NME has now announced it is expanding its online operation so to include a new channel dedicated entirely to gaming.

The music magazine has diversified its editorial remit over the years, of course, covering other aspects of entertainment. That was particularly true during the period when NME became a free print title distributed at train stations, record shops and universities around the UK, with movie, TV and celebrity content ramped up in order to appeal to the wider demographic that incarnation of the music mag was trying to reach.

The website reflected that trend too and has continued to publish film and TV content since the UK printed version was shutdown. The plan now is to significantly increase coverage of gaming in all its various forms, with journalists like James McMahon, Vikki Blake, Jason Coles and Jordan Oloman on board to help with that process.

The magazine’s UK Country Director Holly Bishop says of the latest editorial expansion: “We know our audience of music fans have a diverse mix of passions, which is why we’re expanding our editorial content offering in what promises to be a revolutionary period for the NME brand”.

“With a unique blend of long reads, hero content, franchises, reviews and interactive streams, we’ll be breaking what’s new, what’s hot and what’s next in gaming”, she adds. “The old idea of the gamer as some kind of bedroom-bound malcontent is gone. Gaming people are music people are film people. And they’re all NME people”.

Lovely stuff. If you’re a pigeon-hole-shirking gaming-come-music-come-film-come-NME-person, you’ll find all this new NME-style gaming editorial here.