NME testing ‘enhanced’ magazine cover feature

By | Published on Wednesday 25 September 2013


The NME is beta testing a new ‘enhanced cover feature’ product – a downloadable expanded version of this week’s cover interview with Haim offering additional content to the print version, including video. Access to the one-off trial is available at a cost of 69p.

It’s the latest effort by NME publisher IPC Media to create a new digital revenue stream, the overall NME audience being at an all time high, but the majority of that being via the free-to-access website, while circulation figures for the more lucrative NME magazine continue to slump.

The title already offers some premium digital content in addition to the ad-funded, including various digital versions of the NME magazine. And in 2011, as previously reported, it launched the NME Extra scheme, whereby those who buy the NME magazine get access to extra online content and promotions.

Although the cover interview download pilot is a sign IPC is looking for more ways to monetise NME’s online output, contrary to some reports there are currently no plans to roll out a paywall on itself, a source close to the publication told CMU.

Buy the digital Haim feature here.