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Business News Deals Media
NME to launch Japanese website today
By Andy Malt | Published on Friday 10 July 2015
NME is to launch a Japanese website today, as part of a partnership with concert promoter Kyodo Tokyo.
The site will seemingly carry mainly translated content from the British version, but will also feature some coverage of Japanese artists. The deal will also see a number of NME-branded live events take place in Japan, starting with a Jesus & Mary Chain show in November.
President of Kyodo Tokyo, Yoshito Yamazaki, says of the partnership “We are extremely excited to work with NME, an innovative and renowned media brand with a long history. It is our pleasure and responsibility to introduce live entertainment by talented, international artists to the Japanese market while our Japanese artists are introduced to the world”.
NME Publishing Director Joe Smalley adds: “I’m absolutely delighted to be working with Kyodo Tokyo to bring NME to Japan. It’s a brilliant opportunity to deliver our content to an appreciative Japanese audience boosted by an exciting experiential strategy. Both our companies are rich in heritage – NME has been the definitive voice of everything that matters in music since 1952, while Kyodo Tokyo has been putting on world-class events in Japan since 1962 and continues to do so with the likes of Sir Paul McCartney and Taylor Swift this spring and The Rolling Stones in February 2014”.
He continues: “This partnership represents an exciting new chapter for both brands, as we work together to make NME-jp.com the most influential music site in Japan”.
The other new chapter in NME’s history, announced earlier this week of course, is that the printed magazine will drop its cover price and go free from September. Hear all about that bit of news in this week’s CMU Podcast here.
And you can find the NME Japan website here.
