Brands & Merch

Notorious BIG family do deal with branding agency

By | Published on Monday 23 May 2011

Notorious BIG

The estate of the Notorious BIG has done a deal with a Californian company called Brand Sense Partners who will now look into launching a series of products or brand partnerships utilising the name and legacy of the late rapper. The BSP exec who will manage the account, Teresa Brown, already looks after merchandising for the estates of an eclectic range of individuals that include Steve McQueen and Albert Einstein.

Confirming the new deal, Wayne Barrow, Biggie’s former manager and the current advisor to his mother Voletta Wallace, told reporters: “The family and I are excited to move forward with the exceptional team at BSP. Their understanding of Christopher’s cultural impact, as well as their vision for our brand mission made them the best partner possible for the task. We look forward to working hand in hand with them to build on Christopher’s unique legacy”.