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Notorious film gets big opening weekend
By CMU Editorial | Published on Tuesday 20 January 2009
The much previously reported Biggie Smalls biopic ‘Notorious’ grossed $21.5 million when it opened at the weekend, despite a limited theatre release.
The film came fourth behind ‘My Bloody Valentine 3-D’, ‘Gran Torino’, and ‘Mall Cop’, but given the aforementioned limited release, it still beat the other three in terms of average per-screen takings, $13,126 compared to top film ‘Mall Cop’s $10,751 per-screen average.
The film makes it Fox Searchlight’s most successful opening weekend, beating their previous outings ‘Juno’ and ‘Little Miss Sunshine’.
20th Century Fox’s Chris Aronson says of the movie’s success: “It’s a very high quality film, and it’s a compelling look at a compelling cultural icon who, like many cultural icons, left way too early but left an indelible mark on society. The estimated three-day gross for ‘Notorious’ showed it was more popular than expected beyond African-American audiences. We crossed over, which speaks volumes about his impact as a cultural icon”.
