Business News Deals Media

NPR allies with iHeart to expand digital reach for member stations

By | Published on Friday 15 July 2016


The commercial AM/FM channels operated in the US by iHeartMedia may constitute everything that is wrong with modern broadcasting to those working for American public radio stations allied to the NPR organisation, but the two entities have now formed a partnership in the digital domain.

The new deal gives NPR-allied stations the option to distribute their talk radio output via the iHeartRadio streaming platform, which currently has 85 million registered users. While iHeart will get a load new content for its online platform via the new arrangement, the NPR stations will get access to a big online audience and banner ad space via which they can encourage listeners to donate.

Says iHeartRadio’s Darren Davis: “The addition of NPR’s member stations helps to create even more signature audio content for iHeartRadio listeners. By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality news talk programming wherever they are”.

Meanwhile, over at NPR, MD of Digital Services Stephanie Miller adds: “As part of our commitment to meeting audiences wherever they may be this agreement provides another option for audiences to find public radio on their preferred listening platforms”.